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| Home > About KR > KR CI |
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KR introduced a new corporate identity (CI) and a corporate logo to mark its 43rd anniversary. The aim of new CI and logo is to instill a positive and global image of KR into the minds of our customers and to fortify a sense of unity and commitment among KR staff.
The new corporate logo encompasses KR's development over the years and future vision. The new logo with a triangular symbol above the KR name has been designed to symbolize the bow and sail of KR-classed ship sailing safely and powerfully across the open seas. The fervent blue color of the symbol represents the vast open sea and conveys the feeling of stability and robustness of KR-classed ships. The whole logo is presented in the highly modern and visual motif to express overall image of challenging and dynamic classification society as well as professional and traditional spirit of KR. |
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| The outer layer of emblem symbolizes the waves and certification and will be used mainly as the letterhead. |
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